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The Center for Consumer Research is powered by teams of dedicated undergraduate students who apply their knowledge and skills to real-world consumer research. Through hands-on projects with industry partners, they analyze data, uncover insights, and drive meaningful outcomes. Learn more about the projects they’ve worked on and the impact of their research.

CRA LEADERSHIP

Leadership Council

Roxanne Jones
Chair of the CRA
CRA Fellow Since January 2024
Graduation Date: May 2026

Mary Huffman
Vice-Chair of Fellow Development
CRA Fellow Since August 2023
Graduation Date: May 2026

Julia Welton
Vice-Chair of Community Engagement
CRA Fellow Since August 2024
Graduation Date: May 2027

Katie Hollstegge
Vice-Chair of Events
CRA Fellow Since August 2024
Graduation Date: May 2026

Client Relations Coordinators

Lexie Sherman
Client Relations Coordinator
Joined: January 2025
Graduation: May 2026

Jamison Hirsh
Client Relations Coordinator
Joined: January 2024
Graduation: May 2026

Evan Leff
Client Relations Coordinator
Joined: August 2024
Graduation: May 2027

Sara Greenaway
Client Relations Coordinator
Joined: January 2025
Graduation: May 2028

Marketing Communications Coordinators

Rachel Turco
Marketing Communications Coordinator
Joined: January 2025
Graduation: May 2027

Taylor Billet
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2027

Paige Kemmett
Marketing Communications Coordinator
Joined: January 2024
Graduation: May 2027

Kyona Milette
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2026

Student Outreach Coordinators

Rachel Klasmeier
Student Outreach Coordinator
Joined: January 2025
Graduation: May 2028

Sarah Tomasch
Student Outreach Coordinator
Joined: January 2023
Graduation: May 2026

Caleb Falvo
Student Outreach Coordinator
Joined: August 2024
Graduation: May 2027

Ally Kelly
Student Outreach Coordinator
Joined: January 2025
Graduation: May 2026

Fall 2025 Project Teams

Cleveland Guardians

Jamison Hirsh
Research Lead
Joined: Jan. 2024
Graduation: May 2026 

Caleb Falvo
Joined: Aug. 2024
Graduation: May 2027

Matthew Sheehan
Joined: Aug. 2024
Graduation: May 2026

Lexie Sherman
Joined: Jan. 2025
Graduation: May 2026

Alaina Yanak
Joined: Jan. 2025
Graduation: May 2026

Cycling Frog

Mary Huffman
Research Lead
Joined: Aug. 2023
Graduation: May 2026

Grace Mackey
Joined: Aug. 2023
Graduation: May 2026

Katie Keener
Joined: Jan. 2024
Graduation: May 2027

Lena Albright
Joined: Jan. 2024
Graduation: May 2026

Molly Brewer
Joined: Jan. 2023
Graduation: May 2026

Dick's Sporting Goods

Roxanne Jones
Research Lead
Joined: Jan. 2024
Graduation: May 2026

Jackson Lattner
Joined: Jan. 2025
Graduation: May 2028

Sara Greenaway
Joined: Jan. 2025
Graduation: May 2028

Lily McCabe
Joined: Aug. 2025
Graduation: May 2028

Sofia Siscoe
Joined: Aug. 2025
Graduation: May 2027

Hershey

Kyona Milette
Research Lead
Joined: Aug. 2024
Graduation: May 2026

Taylor Billet
Joined: Aug. 2024
Graduation: May 2027

Kathryn Trombold
Joined: Jan. 2025
Graduation: May 2028

Rachel Klasmeier
Joined: Jan. 2025
Graduation: May 2028

Shannon Mahan
Joined: Jan. 2025
Graduation: May 2027

Muck Family Foundation

Julia Welton
Research Lead
Joined: Aug. 2024
Graduation: May 2027

Ally Kelly
Joined: Jan. 2025
Graduation: May 2026

Jillian Miller
Joined: Aug. 2025
Graduation: May 2028

Chayse Zwilling
Joined: Aug. 2025
Graduation: May 2028

Olivia Arbez
Joined: Aug. 2025
Graduation: May 2028

Nivea

Katie Hollstegge
Research Lead
Joined: Aug. 2024
Graduation: May 2026

Ava Brenneman
Joined: Jan. 2025
Graduation: May 2027

Rahcel Turco
Joined: Jan. 2025
Graduation: May 2027

Sarah Tomasch
Joined: Jan. 2023
Graduation: May 2026

Kayla Fisher
Joined: Jan. 2025
Graduation: May 2026

Red Bull

Sofia Valdespino
Research Lead
Joined: Jan. 2025
Graduation: May 2026

Avery Ochester
Joined: Jan. 2024
Graduation: May 2027

Samantha Dilts
Joined: Jan. 2025
Graduation: Dec. 2025

Chloe Feeney
Joined: Aug. 2025
Graduation: Dec. 2025

Ty Simmons
Joined: Aug. 2025
Graduation: May 2027

Synchrony

Paige Kemmett
Research Lead
Joined: Jan. 2024
Graduation: May 2027

Evan Leff
Joined: Aug. 2024
Graduation: May 2027

Hadley Mount
Joined: Aug. 2025
Graduation: May 2027

Peyton Smith
Joined: Aug. 2025
Graduation: May 2027

Cynthia Jimenez
Joined: Aug. 2024
Graduation: Dec. 2026

Lauren Overberger
Joined: Jan. 2024
Graduation: May 2027