
This workshop was held Feb. 27, 2024.
Dr. Ashley Metcalf kicked off the AI workshop by discussing the simple equation PRODUCTIVITY = OUTPUT, noting that companies using AI tools and other technologies can improve productivity.
鈥淎I tools may help you improve the quality and quantity of your outputs without additional time or energy,鈥 she noted.
鈥淭his might involve delegating, eliminating unnecessary tasks, using AI tools to reduce your mental energy load, or optimizing workflows. Productivity isn鈥檛 a one-size-fits-all concept. It鈥檚 about making intelligent choices and adjustments to either side of the equation."
As the digital age evolves, Artificial Intelligence (AI) is becoming the cornerstone of innovative business strategies. Yet, navigating the AI landscape can be daunting, especially if you're just starting out.
If you're keen on leveraging AI's potential in your business role but unsure where to begin, we have just the solution for you!
OHIO鈥檚 College of Business is thrilled to present this tailor-made, one-day workshop at 蜜柚视频's Athens Campus. Delve into the transformative world of AI, understand its practical implications, and craft a personalized action plan to integrate AI seamlessly into your business processes.
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot鈥檚 first partner agency.
He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).
As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of 蜜柚视频鈥檚 E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Paul Benedict is Associate Professor of Instruction in Management in 蜜柚视频's College of Business and Executive Director of OHIO's Center for Entrepreneurship. An OHIO alumnus, he earned a B.A. in Political Science from OHIO's Honors Tutorial College, followed by an MBA from Ohio State University.