Bobcat in a Barbie World
Date: 2023
Project Type: Content Marketing
UCM Services: Writing, Social Media
Capitalizing on the release of the Barbie movie and trending content in fall/summer 2023, ÃÛèÖÊÓƵ posted social media content on , , and highlighting a young alumna, Kayla Carpenter, Manager of Global Brand Marketing for the Barbie brand at Mattel.
This content was paired with a news article that includes a more extensive interview about how her experience at ÃÛèÖÊÓƵ led to her success in this role at Mattel.